{"id":1621,"date":"2024-08-28T20:50:05","date_gmt":"2024-08-28T23:50:05","guid":{"rendered":"https:\/\/koltsocial.xyz\/?page_id=1621"},"modified":"2026-02-17T21:32:39","modified_gmt":"2026-02-18T00:32:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/koltsocial.xyz\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"gb-container gb-container-87b2014d alignwide\">\n<div class=\"gb-container gb-container-14256336\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2cf229d2\">\n<div class=\"gb-grid-column gb-grid-column-a6459500\"><div class=\"gb-container gb-container-a6459500\"><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7960c99a\"><div class=\"gb-container gb-container-7960c99a\">\n\n<h1 class=\"gb-headline gb-headline-4b29f07e gb-headline-text ks-lg\">Digital optimization blog<\/h1>\n\n\n\n<p>Created specifically for SME owners and entrepreneurs, this space is about how to implement and take advantage of new digital technologies, in a simple and accessible way.<\/p>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/koltsocial.xyz\/en\/\" class=\"wp-block-search__button-outside wp-block-search__text-button wp-block-search\" data-trp-original-action=\"https:\/\/koltsocial.xyz\/en\/\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Search\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >Search<\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-cef52489\"><div class=\"gb-container gb-container-cef52489\"><\/div><\/div>\n<\/div>\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-deff48dd\">\n<div class=\"gb-grid-column gb-grid-column-728adbfe\"><div class=\"gb-container gb-container-728adbfe\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-92f65a12 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2560 post type-post status-publish format-standard hentry category-estrategia\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/geo-y-atomic-answers\/\">GEO and \u201cAtomic Answers\u201d: what B2B companies must do to appear in AI answers.<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-03-04T16:48:46-03:00\">04\/03\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">Boost your B2B visibility with GEO and \u201cAtomic Answers\u201d strategies to gain presence in AI-generated responses.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2367 post type-post status-publish format-standard hentry category-estrategia\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/auditoria-marketing-digital-2026-guia-practica\/\">Digital Marketing Audit in 2026: A Practical Guide for Businesses<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-20T02:12:16-03:00\">20\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">The Digital Marketing Audit is a key piece for any company that wants concrete results, control of its data and less intuitive decisions.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2366 post type-post status-publish format-standard hentry category-estrategia\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/marketing-digital-generacion-de-leads-b2b\/\">Digital Marketing and B2B Lead Generation: practical strategies that are working today.<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-20T02:06:21-03:00\">20\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">In 2026, generating B2B leads is a big challenge despite investments. Discover practical strategies that work for your team today.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2365 post type-post status-publish format-standard hentry category-ia-generativa category-estrategia\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/entrenamiento-y-adopcion-ia-en-empresas-b2b\/\">AI training and adoption in B2B companies: a practical guide for SMEs<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-19T01:57:26-03:00\">19\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">Many B2B companies already use AI, but very few achieve real results. Discover a practical guide to train and adopt AI in SMEs in Latam, designed to scale beyond pilots.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2364 post type-post status-publish format-standard hentry category-estrategia category-ia-generativa\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/evaluacion-herramientas-ia-empresas-b2b-2026\/\">Evaluating AI tools for B2B companies in 2026: how to decide what really adds value<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-19T01:36:33-03:00\">19\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">Choosing AI tools for your B2B company is no longer just a fad: here you will discover how to evaluate which solutions really deliver value and not just promise results.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2363 post type-post status-publish format-standard hentry category-ia-generativa\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/automatizacion-tareas-ia-en-2026\/\">Task automation with AI in 2026: how B2Bs are changing the way they work<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-18T15:12:23-03:00\">18\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">Task automation with AI is enabling B2B companies to work faster and more efficiently, freeing up time for the really strategic.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2362 post type-post status-publish format-standard hentry category-ia-generativa\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/implementacion-ia-procesos-guia-2026\/\">Implementing AI in processes: 2026 guide for B2B SMEs<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-18T15:08:45-03:00\">18\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">While many companies are already using AI, many B2B SMEs are still in the testing phase. This guide helps you implement it in your processes and start seeing real results.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2348 post type-post status-publish format-standard hentry category-ia-generativa\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/ia-para-negocios-en-2026-de-la-prueba-al-impacto-real\/\">AI for Business in 2026: how B2B companies can move from trial to real impact.<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-17T20:57:10-03:00\">17\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">Many companies already try AI, but few achieve real results; this guide shows you how B2B companies can use it to make a concrete impact on their business.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2344 post type-post status-publish format-standard hentry category-estrategia\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/capacitacion-transformacion-digital-para-pymes\/\">Digital Transformation Training for SMEs in 2026: Critical and Practical Guidance<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-11T20:39:51-03:00\">11\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">Digital transformation requires more than tools: many SMEs invest in technology, but without real training their team does not achieve concrete results or competitive advantage.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5990048f gb-query-loop-item post-2338 post type-post status-publish format-standard hentry category-estrategia\"><div class=\"gb-container gb-container-5990048f\">\n<h2 class=\"gb-headline gb-headline-109e18bc ks-md gb-headline-text\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/implementacion-crm-erp-pymes\/\">CRM\/ERP implementation for SMBs in 2026: real risks, benefits and practical roadmap<\/a><\/h2>\n\n<p class=\"gb-headline gb-headline-1dcaaeaa gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-02-07T20:11:26-03:00\">07\/02\/2026<\/time><\/p>\n\n<div class=\"gb-headline gb-headline-60cce363 gb-headline-text\">More than 70% of ERP initiatives fail to meet their objectives, so implementing a CRM\/ERP in an SME is a strategic decision, not just a technical purchase.<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a9e895e3\"><div class=\"gb-container gb-container-a9e895e3\">\n\n<p class=\"gb-headline gb-headline-57d0d7d6 gb-headline-text\">Categories:<\/p>\n\n\n<ul class=\"wp-block-categories-list wp-block-categories\">\t<li class=\"cat-item cat-item-10\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/category\/analisis\/\">Analysis<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-7\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/category\/ciberseguridad\/\">Cybersecurity<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-6\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/category\/estrategia\/\">Strategy<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/category\/general\/\">General<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-8\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/category\/ia-generativa\/\">Artificial Intelligence<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-9\"><a href=\"https:\/\/koltsocial.xyz\/en\/blog\/category\/tecnologia-y-negocios\/\">Technology and Business<\/a>\n<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":300,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":{"0":"post-1621","1":"page","2":"type-page","3":"status-publish","5":"infinite-scroll-item"},"_links":{"self":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/pages\/1621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/comments?post=1621"}],"version-history":[{"count":15,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/pages\/1621\/revisions"}],"predecessor-version":[{"id":2354,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/pages\/1621\/revisions\/2354"}],"wp:attachment":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/media?parent=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}