{"id":1664,"date":"2023-11-03T16:07:00","date_gmt":"2023-11-03T19:07:00","guid":{"rendered":"https:\/\/koltsocial.xyz\/?p=1664"},"modified":"2024-11-05T02:59:35","modified_gmt":"2024-11-05T05:59:35","slug":"estrategia-digital-vs-marketing-digital","status":"publish","type":"post","link":"https:\/\/koltsocial.xyz\/en\/blog\/estrategia-digital-vs-marketing-digital\/","title":{"rendered":"Digital strategy and digital marketing: it's not what it seems"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Today, companies are facing a constantly evolving landscape, where digital strategy and digital marketing have great relevance. However, these two concepts are often misunderstood. In this article we explain the differences in a simple way.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Growth creates complexity, which<\/strong> <strong>requires simplicity.<\/strong><\/p>\n<cite>Andy Stanley<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><p>Table of Contents:<\/p><nav><ul><li class=\"\"><a href=\"#definicion-de-estrategia\">Strategy definition<\/a><\/li><li class=\"\"><a href=\"#estrategia-digital-para-empresas\">Digital strategy for companies<\/a><\/li><li class=\"\"><a href=\"#estrategia-de-marketing-digital-para-empresas\">Digital marketing strategy for companies<\/a><\/li><li class=\"\"><a href=\"#diferencias-y-superposicion-de-conceptos\">Differences and overlapping concepts<\/a><\/li><li class=\"\"><a href=\"#como-aprovechar-al-maximo-ambas-estrategias\">How to make the most of both strategies<\/a><\/li><li class=\"\"><a href=\"#conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Before diving into the differences between the two definitions, it is important to understand what a strategy is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definicion-de-estrategia\">Strategy definition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a nutshell, <strong>a strategy is a comprehensive plan of action that guides a company's decisions and actions to achieve its business objectives.<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a long-term approach involving resource allocation, decision making and adaptation to changes in the business environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having clarified this, let's move on to the concepts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"estrategia-digital-para-empresas\">Digital strategy for companies<\/h2>\n\n\n\n<p class=\"has-blog-background-color has-background wp-block-paragraph\">An enterprise-wide digital strategy involves the integration of digital technology into almost every aspect of the business. <strong>This goes beyond marketing and promotion<\/strong>covering areas such as digital transformation, customer experience and internal collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The implementation of enterprise management systems in the cloud.<\/li>\n\n\n\n<li>Optimization of internal processes using specialized software.<\/li>\n\n\n\n<li>Improved communication and collaboration among employees through online tools.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can see more in this <a href=\"https:\/\/blog.hubspot.es\/sales\/transformacion-digital\" target=\"_blank\" rel=\"noreferrer noopener\">article on digital transformation<\/a> of HubSpot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"estrategia-de-marketing-digital-para-empresas\">Digital marketing strategy for companies<\/h2>\n\n\n\n<p class=\"has-blog-background-color has-background wp-block-paragraph\">Digital marketing strategy <strong>is specifically focused on the promotion and marketing of products or services.<\/strong> using digital tools. The main objective is to reach the target audience effectively and generate conversions (sales).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, it is important to understand that digital marketing is a tactic within an overall marketing plan that the company must have consolidated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some examples of digital marketing strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase sales by 15% through ecommerce.<\/li>\n\n\n\n<li>Use social networks as a customer service channel.<\/li>\n\n\n\n<li>To make loyalty campaigns by email.<\/li>\n\n\n\n<li>Promote a business using WhatsApp.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To know more about digital marketing strategy, you can get this <a href=\"https:\/\/blog.hubspot.es\/marketing\/guia-completa-estrategia-marketing-digital\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot guide in English<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"diferencias-y-superposicion-de-conceptos\">Differences and overlapping concepts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Overlapping concepts and lack of clarity in definitions are the main reasons why digital strategy and digital marketing are often confused.<\/p>\n\n\n\n<p class=\"has-blog-background-color has-background wp-block-paragraph\"><strong>The main difference lies in the scope and focus of each.<\/strong>. While digital strategy encompasses all areas of the company and focuses on integrating digital technology into all aspects of the business, digital marketing focuses specifically on promotion and marketing using digital tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to note that a digital strategy can include a digital marketing strategy as part of its comprehensive approach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a very interesting video on the subject:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Power of Strategy in Business and Marketing\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/jwiV9gbjEi8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-aprovechar-al-maximo-ambas-estrategias\">How to make the most of both strategies<\/h2>\n\n\n\n<p class=\"has-blog-background-color has-background wp-block-paragraph\">To make the most of both strategies, <strong>it is important to align both with the company's business objectives.<\/strong>. This involves understanding the company's needs and resources, identifying the target audience and selecting the right tactics and digital tools to achieve the desired results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mistake that is often made is to set up an ecommerce to sell products, without having a way to integrate the stock control to the ecommerce. If the company has several warehouses, this simple failure can lead to money loss (and also customer complaints) due to errors in inventory management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following this line, another recurring mistake is not having the tools to provide the necessary metrics. Therefore, it is difficult to correctly measure business performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I prefer to use the term \"<a href=\"https:\/\/koltsocial.xyz\/estrategia-digital-transformacion-digital-optimizacion-digital\/\" data-type=\"attachment\" data-id=\"26\" target=\"_blank\" rel=\"noreferrer noopener\">digital optimization<\/a>\"The company probably has several digitized but not integrated tools and processes. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The two concepts are distinct, but they are interrelated in the business world. One encompasses the entire company (digital strategy) while the other targets a specific aspect of the business (digital marketing).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The growth of your company needs both, but as we mentioned at the beginning, complexity requires simplicity.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, companies face a constantly evolving landscape, where digital strategy and digital marketing are of great relevance. However, these two concepts are often misunderstood. In this article we explain the differences in a simple way. Growth creates complexity, which requires simplicity. Andy Stanley Before diving into the differences between the two definitions, it is important to understand what a strategy is. Definition of strategy Simply put, a strategy is a comprehensive plan of action that guides a company's decisions and actions to achieve its business objectives. It is a long-term approach that involves allocating resources, making decisions and adapting to changes in the business environment. Having clarified this, let's move on to the concepts. Digital strategy for enterprises Digital strategy applied to the entire enterprise involves the integration of digital technology into almost every aspect of the business. This goes beyond marketing and promotion,<\/p>","protected":false},"author":1,"featured_media":1647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","infinite-scroll-item"],"_links":{"self":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/posts\/1664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":5,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"predecessor-version":[{"id":1781,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/posts\/1664\/revisions\/1781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/media\/1647"}],"wp:attachment":[{"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koltsocial.xyz\/en\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}