A website is fundamental to an online presence, with elements defined by their function or purpose. However, fashions in terminology can cause confusion for non-experts (often the responsible party is the "webmaster").neo digital marketer")
What does it really mean when we are told "you need a landing page", "go to my page" or another recommendation? Nothing is that difficult or complicated, let's see why.
From the general to the particular:
Web site
A web site is a collection of related and linked web pages. Represents the online presence of a company, organization or individual..
A website can have several sections, such as the home page, product/service pages, company information, a contact page, among others. Its main purpose is to provide information, interact with visitors and fulfill the commercial or personal objectives of the site owner..
Most pages of the website are interconnected and can be accessed through a menu or the site map.
Now, let's look at the different types of websites:
- Corporate: they provide information on companies, organizations or institutions.
- E-commerce (the famous and everyday e-commerce): they allow you to buy products or services online. It generally includes the complete purchase circuit (catalog, shopping cart, online payment and customer service).
- EditorialBlog: they publish content on a regular basis, such as news, articles, opinions, etc. A Blog is the best example for this category.
- Forumsis where users can interact with each other to discuss a particular topic. For example perrosamigos.com about dogs and their care.
- Educationalinteractive learning: this type of site offers specific content for interactive learning, e.g. Domestika.
- Governmental: information about your policies, services, etc. is provided here.
- Entertainmentis where movies, music, games, news, and any other type of entertainment is offered.
- Social networksSocial networking: yes, each social network is basically a type of website that allows users to connect with each other and share information. It is the paradigm that broke with the one-way communication that reigned until the last century.
And there are many other types depending on the combination of purpose and functionality, for example a travel site.
Website (not everything is what it seems)
There is often a lot of confusion here. Part of it is due to an adaptation of the language. It is similar to when we say "mail" instead of "email".
A web page is an electronic document that is part of a website. Each page can have different purposes within the site, such as informing, educating, entertaining or selling.. They are not updated as frequently and are generally not part of marketing campaigns.
A web page usually has a structure defined by its purpose, and is composed of text, images, videos and links to other pages.
→ Therefore, you should only say "go to my site" if it is a one-page website. Otherwise, you should say "visit my site".
Landing page (landing page)
A landing page is a specific type of web page. It is a landing page for users who click on paid advertisements or visitor acquisition campaigns.
The objective of the landing page is to capture the attention of visitors and convert them into potential customers (leads)..
It is used as part of a digital marketing strategy to promote a product, service or event. Its function is to persuade the visitor to perform a specific action, such as completing a form, subscribing to a mailing list, or obtaining a free ebook. A landing page no is necessarily a sales page.
EXAMPLE:
English ad to promote a free ebook. In return it asks you for a contact email.
Sales page (sales page)
A sales page is also a specific type of web page. In this case, the objective is to lead the visitor to purchase a product/service..
Unlike a landing page that focuses on attracting potential customers, a sales page focuses on presenting and selling a product/service in a compelling way and with much more content.
A sales page includes testimonials, detailed product or service descriptions, benefits, guarantees and clear calls to action to drive conversion (sale).
EXAMPLE:
Instagram ad promoting a sales course using "Hotmart".
Equivalence of concepts in other channels
This appendix will help you understand them from another point of view.
Landing Page = Advertisement in a newspaperboth seek to generate interest and motivate the audience to perform a specific action.
Sales Page = BrochureBoth use visual and text elements to highlight the benefits and features of the product/service, and convince potential customers to take action.
Website = Physical storeBoth can offer an interactive experience and allow visitors to explore different sections and find the information they need.
Website = Shopping centerBoth offer a variety of options and sections for visitors to explore and find what they are looking for. In addition, both a website and a shopping mall can have a navigational structure to facilitate search and user interaction.
Conclusion
Each of the concepts of website, web page, landing page and sales page has to do with its purpose.
Of course, there are variations and combinations. Today it is common for a landing or sales page to be built as part of a digital campaign, and to appear to be a one-page website. For example, OscarAventin-Libro.com, which promoted the book Tres Campeones de Una Misma Cuna. Beyond the design and that it has its own .com domain, its purpose defines it as a sales page.
With that said, I repeat what I stated at the beginning of the article: nothing is that difficult or complicated.