Sergio Silva 
Opening the Doors to Innovation Artificial intelligence (AI) is already a driver of innovation and business transformation. Small and medium-sized enterprises (SMEs) are beginning to harness the power of AI to improve operational efficiency, decision making and customer experience. Tangible Benefits of AI in Small and ... Read more
A website is fundamental to an online presence, with elements defined by their function or purpose. However, fads in terminology can cause confusion for non-experts (often the culprit is the "neo digital marketer"). What does it really mean when we are told "you need a landing page", "go to my page" ... Read more
Today, companies are facing a constantly evolving landscape, where digital strategy and digital marketing have great relevance. However, these two concepts are often misunderstood. In this article we explain the differences in a simple way. Growth creates complexity, which requires simplicity. Andy Stanley Before we dive into the ... Read more
The Internet presents very high risks, and we don't see them until someone empties our bank account. Adapt and protect yourself by keeping abreast of the latest tools and best practices in online security. Be aware of online threats Being aware of the risks allows you to recognize and prevent cyber threats ... Read more
What is the difference and how can they benefit your company? Introduction Technology has played an increasingly critical role in the success of businesses. However, for some business owners and decision makers, understanding the concepts of "digital strategy" and "digital transformation" can be confusing. What is digital strategy? The ... Read more
Hello! My name is Sergio Silva and I'm excited to welcome you to my new blog. Created specifically for SMEs, this space will be about how to implement and take advantage of new digital technologies, in a simple and accessible way. Why digital optimization is essential today? It is impossible to avoid technology. Companies ... Read more
