De vuelta a lo básico: Por qué la IA obliga al omnicanal
La IA obliga a las marcas a volver a lo básico: coherencia omnicanal. Descubre los 4 pilares para que la IA reconozca tu marca como autoridad.
Strategy
Tu contenido perfecto pero invisible: Por qué las IA no te citan
Descubre cómo optimizar tu contenido para que ChatGPT, Perplexity y Google SGE te citen. Guía práctica de GEO y E-E-A-T para posicionamiento con IA.
El empleado invisible que ya contrató tu competencia: Guía de IA generativa
El 95% de empresas usa IA generativa. Descubre cómo implementarla paso a paso: desde planificación hasta resultados medibles en menos de un año.
Digital Marketing Strategy: A Guide for SMEs in 2025
In the world of digital marketing, SMEs face the challenge of standing out with limited resources. This guide offers practical strategies for SMBs to implement effective digital marketing in 2025, maximizing their impact with a focus on implementation. Key Points: Know Your Audience Understanding your audience is the first step to ... Read more
Digital strategy and digital marketing: it's not what it seems
Today, companies are facing a constantly evolving landscape, where digital strategy and digital marketing have great relevance. However, these two concepts are often misunderstood. In this article we explain the differences in a simple way. Growth creates complexity, which requires simplicity. Andy Stanley Before we dive into the ... Read more
Digital strategy vs. digital transformation vs. digital optimization
What is the difference and how can they benefit your company? Introduction Technology has played an increasingly critical role in the success of businesses. However, for some business owners and decision makers, understanding the concepts of "digital strategy" and "digital transformation" can be confusing. What is digital strategy? The ... Read more