Sergio Silva 
El 75% de los usuarios nunca pasa de la primera página de resultados de búsqueda. Si su negocio no aparece ahí, está perdiendo clientes potenciales y dejando el camino libre para que su competencia se lleve las ventas. Los motores de búsqueda son la principal herramienta para encontrar productos y servicios. No invertir en SEO … Read more
En el mundo del marketing digital, las PyMEs enfrentan el desafío de destacarse con recursos limitados. Esta guía ofrece estrategias prácticas para que las PyMEs implementen un marketing digital efectivo en 2025, maximizando su impacto con un enfoque en la implementación. Puntos Clave: Conocer a tu Audiencia Entender a tu audiencia es el primer paso … Read more
SEO (Search Engine Optimization) is essential in the digital world. Its goal is to make search engines value your content and present it to the right audiences. Understanding this can transform your business's online presence and improve its competitiveness. First, let's explore the fundamentals of SEO ... Read more
The Secretariat of Commerce issued a resolution to set up a commission to reform the current Law. What they are thinking about and how they will incorporate new forms of consumption, including E-commerce. SUMMARY Modification of the Law: The Argentine government is working on a new Consumer Defense code that will address the ... Read more
You've probably wondered where Artificial Intelligence (AI) companies get all that information to train their models. The answer they give is: "it's publicly available on the internet". But what does that really mean? Let's get to the bottom of this conundrum "copyright vs public AI data" A confusing euphemism? When companies ... Read more
Opening the Doors to Innovation Artificial intelligence (AI) is already a driver of innovation and business transformation. Small and medium-sized enterprises (SMEs) are beginning to harness the power of AI to improve operational efficiency, decision making and customer experience. Tangible Benefits of AI in Small and ... Read more
A website is fundamental to an online presence, with elements defined by their function or purpose. However, fads in terminology can cause confusion for non-experts (often the culprit is the "neo digital marketer"). What does it really mean when we are told "you need a landing page", "go to my page" ... Read more
Today, companies are facing a constantly evolving landscape, where digital strategy and digital marketing have great relevance. However, these two concepts are often misunderstood. In this article we explain the differences in a simple way. Growth creates complexity, which requires simplicity. Andy Stanley Before we dive into the ... Read more
The Internet presents very high risks, and we don't see them until someone empties our bank account. Adapt and protect yourself by keeping abreast of the latest tools and best practices in online security. Be aware of online threats Being aware of the risks allows you to recognize and prevent cyber threats ... Read more
What is the difference and how can they benefit your company? Introduction Technology has played an increasingly critical role in the success of businesses. However, for some business owners and decision makers, understanding the concepts of "digital strategy" and "digital transformation" can be confusing. What is digital strategy? The ... Read more
