Fractional CDO Blog
Analysis
AI that works doesn't cross the border
25/06/2026
Google puts U.S. Hispanics at the front of the AI line and leaves Latin America with no set date. The "Hispanic advantage" is market segmentation, not a cultural privilege.
We're adopting more AI than the rest of the world. Why isn't it noticeable?
16/06/2026
Adoption data show who “uses” AI. They don’t reveal who has turned it into a competitive advantage. That gap is the key issue for 2026.
Human curation: the new digital luxury
14/06/2026
Between 2023 and 2025, Latin America shifted toward human curation in response to AI saturation: why editorial judgment is the new B2B differentiator.
Latin American SMEs: the revolution without a hashtag
30/10/2025
Thousands of small and medium-sized enterprises in Latin America are undergoing a profound technological transformation that could redefine the regional economic landscape, far from the media spotlight and corporate narratives.
Advertising seeks agency
20/10/2025
Latin American agencies and brands evolve with AI, creativity, and data. Advertising seeks strategic identity amid the current digital revolution.
OpenAI invests as much as Amazon in all of Latin America: the state of B2B AI
13/10/2025
OpenAI invests USD 25 billion in Latin America (equivalent to Amazon's investment in the entire region). Analysis of the state of B2B AI: adoption 67%, market, barriers, and trends for 2025.
Digital banking that changes lives: Mobile-First and the financial revolution in Latin America
25/07/2025
Discover how mobile-first drives financial inclusion in Latin America: 440 million subscriptions, inclusive UX, and cases such as Nubank and CuentaRUT.
Does it simplify or complicate things? AI in credit scoring, fraud, and banking in Latin America
15/07/2025
Discover how AI is transforming credit scoring, fraud detection, and personalization in Latin American banking. Real-life cases, regulatory challenges, and mistakes to avoid.
AI dreams, SME reality: closing the gap in Latin America
10/07/2025
SMEs' 54% uses AI, but the reality is more complex. Discover the structural barriers and pragmatic strategies to bridge the gap.
Back to basics: Why AI is driving omnichannel
04/06/2025
AI forces brands to go back to basics: omnichannel consistency. Discover the four pillars for AI to recognize your brand as an authority.