Sueños de IA, realidad de PYME: Cerrando la brecha en Latinoamérica
El 54% de las PYMES usa IA, pero la realidad es más compleja. Descubre las barreras estructurales y estrategias pragmáticas para cerrar la brecha.
General
Consequences of Not Investing in SEO: Are You Letting Your Competition Win?
75% of users never get past the first page of search results. If your business doesn't appear there, you're losing potential customers and leaving the way open for your competition to steal sales. Search engines are the primary tool for finding products and services. Not investing in SEO ... Read more
SEO or not to be: A Practical Guide to SEO for Businesses
SEO (Search Engine Optimization) is essential in the digital world. Its goal is to make search engines value your content and present it to the right audiences. Understanding this can transform your business's online presence and improve its competitiveness. First, let's explore the fundamentals of SEO ... Read more
Changes in the Consumer Defense Law
The Secretariat of Commerce issued a resolution to set up a commission to reform the current Law. What they are thinking about and how they will incorporate new forms of consumption, including E-commerce. SUMMARY Modification of the Law: The Argentine government is working on a new Consumer Defense code that will address the ... Read more
Website, web page, landing page and sales page: 4 different similarities
A website is fundamental to an online presence, with elements defined by their function or purpose. However, fads in terminology can cause confusion for non-experts (often the culprit is the "neo digital marketer"). What does it really mean when we are told "you need a landing page", "go to my page" ... Read more
Welcome to digital optimization for small businesses
Hello! My name is Sergio Silva and I'm excited to welcome you to my new blog. Created specifically for SMEs, this space will be about how to implement and take advantage of new digital technologies, in a simple and accessible way. Why digital optimization is essential today? It is impossible to avoid technology. Companies ... Read more