Fractional CDO Blog
Sergio Silva
AI is the new gateway to the news
30/07/2026
AI Already Determines What News Latin America Sees, According to Comscore: An Analysis of Visibility, Misinformation, and the End of the Click as a Metric.
AI that works doesn't cross the border
25/06/2026
Google puts U.S. Hispanics at the front of the AI line and leaves Latin America with no set date. The "Hispanic advantage" is market segmentation, not a cultural privilege.
We're adopting more AI than the rest of the world. Why isn't it noticeable?
16/06/2026
Adoption data show who “uses” AI. They don’t reveal who has turned it into a competitive advantage. That gap is the key issue for 2026.
Human curation: the new digital luxury
14/06/2026
Between 2023 and 2025, Latin America shifted toward human curation in response to AI saturation: why editorial judgment is the new B2B differentiator.
GEO and “Atomic Answers”: what B2B companies must do to appear in AI answers.
04/03/2026
Boost your B2B visibility with GEO and “Atomic Answers” strategies to gain presence in AI-generated responses.
Digital Marketing Audit in 2026: A Practical Guide for Businesses
20/02/2026
The Digital Marketing Audit is a key piece for any company that wants concrete results, control of its data and less intuitive decisions.
Digital Marketing and B2B Lead Generation: practical strategies that are working today.
20/02/2026
In 2026, generating B2B leads is a big challenge despite investments. Discover practical strategies that work for your team today.
AI training and adoption in B2B companies: a practical guide for SMEs
19/02/2026
Many B2B companies already use AI, but very few achieve real results. Discover a practical guide to train and adopt AI in SMEs in Latam, designed to scale beyond pilots.
Evaluating AI tools for B2B companies in 2026: how to decide what really adds value
19/02/2026
Choosing AI tools for your B2B company is no longer just a fad: here you will discover how to evaluate which solutions really deliver value and not just promise results.
Task automation with AI in 2026: how B2Bs are changing the way they work
18/02/2026
Task automation with AI is enabling B2B companies to work faster and more efficiently, freeing up time for the really strategic.